As of 2015, Apple managed to capture an estimated 91% of the smartphone market. With gadgets like the iPhone and the iPad, it remains as one of the top smartphone sellers today, along with Samsung. Still, Apple wasn’t always the big tech giant it is today. As a matter of fact, it had a lot of challenges to face before Steve Jobs would finally return and take control of the company he started back in the 80’s.
In the midst of these challenges, there were some pretty interesting things about Apple’s history that you may not know. So let’s take a look at five bits of trivia about the company:
Apple was obviously named after the fruit, but the real reason came from the time when Steve Jobs was in the middle of a fruitarian diet. In a stroke of inspiration, he thought the simple name was “fun, spirited, and not intimidating.” This was also reflected in the company’s first logo, which showed Sir Isaac Newton under an apple tree.
Today, Apple sports a more minimalist logo, which you could say is a testament to how much the company has changed. One of these changes would also have to include the partnerships it has formed, including the one with Microsoft.
In 1996, Apple was voted the worst-run company of the year by investment giant CalPERS (California Public Employees’ Retirement System). That same year, it also bought NeXT and brought Jobs back as the CEO of the company. The problem was that Apple needed funding to get back on its feet. It was here that Jobs saw an opportunity.
During this time, Apple and Microsoft were locked in a legal battle over patent disputes. To turn it around, Jobs called Bill Gates and offered to drop the lawsuits in exchange for an investment and the right to keep developing apps. Gates took the offer, which led to Microsoft investing $150 million in Apple. This effectively allowed it to gain a stake in the company and at the same time, the permission to keep developing applications for it.
In keeping up with its tradition of forming partnerships, Apple also sources parts from different suppliers. Among them is their chief rival in the smartphone business—Samsung.
The Korean tech firm supplies parts such as batteries and chipsets for Apple’s iPhones. Other rivals, such as Sony, are just among Apple’s many supplier partners. The practice allows the company to keep costs down, as they are sourced from other manufacturers. As a matter of fact, despite the iPhone’s relatively hefty price tag, Samsung phones cost more to build. This is due to the fact that Samsung phones are mostly built in-house.
Contrary to popular belief, the idea for the computer mouse was not stolen by Apple from Xerox. For one thing, Xerox never owned the idea of the mouse. The concept for the device was already being used by Stanford Research Institute researcher, Douglas Engelbart. Xerox merely improved that concept, and Jobs improved on that after collaborating with PARC founder Dean Hovey.
Pixar began in 1986 when Steve Jobs purchased the Computer Graphics Division company from George Lucas. As a testament to both Jobs’ management skills and the fact that he returned to being Apple’s CEO ten years later, references to Apple devices can now be found in Disney-Pixar movies. The most noticeable of these is the Apple boot-up chime in the movie Wall-E.Were you surprised by any of these 5 bits of trivia? Or do you know something about Apple that’s not in this piece? Then let us know on our Facebook page!